Every week, create one post that shares tips/info about graphic design.
Over the semester, take 3 trips(independent of classroom) to lecture or shows that are relevant to graphic design with a posted review.
May 11
Field Trip
2011 PRATT SHOW
May 10 – May 13, 2011
Manhattan Center
311 West 34th Street
New York, New York
check Opening time
http://www.pratt.edu/student_life/career_services/pratt_show/
May 4
Mock Interviews–bring print portfolio, resume, cover letter
Review on-line work
April 27th
Review Work (projects and on-line portfolios)
Linked In & Face Book & Interviewing
Start Print Portfolio
FIELD TRIP!!
April 13th
10 am
Meet on the first floor of Pearl Paints
(Canal and Broadway)
308 Canal Street
11am
meet at Paper Presentation
23 West 18th Street New York, NY 10011
Sorry–Talus bookbinding has moved to Brooklyn| Check out SVA student exhibitions while you are in the city
Week 7-8
Create on-line presence through Behance or similar service
Individual Critiques on Individual Projects, pdf portfolios, resumes and cover letters
After spring break–Social Networking, Portfolio Websites, Print portfolios.
Week 6
create pdf portfolio
grade city harvest work
grade 5 job/internship postings
develop resumes and cover letters
Next week–bring work to photograph
Week 5
Review Logos, business cards, letterhead, and envelopes
create a page layout with each
review past work
create a pdf portfolio
Take Home Assignment–start resume & cover letter for each posting
Week 4
Review Logos
create business cards, letterhead, envelope
review past work
Assignment–find 5 jobs/internships that you would like to apply to
bring the postings to class.
Week 3
Review Logos
Watch Art & Copy
No class next week–post your logos to the web for feedback
Start second part of City Harvest assignment–choose one from below
ADVERTISING:
Integrated Branding Campaign (3 pieces min.)
Develop a campaign to raise awareness about City Harvest’s efforts and encourage the audience to
support and donate to the cause. The campaign must utilize three-to-five media channels.
Non-Traditional Advertising (Single or Campaign)
Come up with a non-traditional approach to promote City Harvest and its mission. Think innovatively and
realistically. This category includes outdoor, guerilla, environmental pieces. (Students may create a new
logo or use the existing logo.)
Print Campaign (3 pieces min.)
Create print ads to be placed in magazines, newspapers, and appear as posters.
INTERACTIVE:
Online Ad (Single or Campaign)
Create online ads (i.e. banners, games, viral) that introduce City Harvest’s mission in their new branding
themes. (Students may create a new logo or use the existing logo.)
Website (Single or Campaign)
Design a website for City Harvest. The site functionality and design will be of chief importance. (Students
may create a new logo or use the existing logo.)
DESIGN:
Corporate Identity Campaign (3 pieces min.)
Design an identity system of City Harvest corporate collateral. Submit a campaign of at least three items,
including a logo (required), letterhead, envelope, business cards, fax cover sheet, etc.
Product Design (Single or Campaign)
Design a series of products that City Harvest can use to promote themselves: T-shirts, gift bags, mugs,
stickers, etc. (New logo design is also part of this assignment.).
Week 2
create a qwritng account
Review logos
Write a 5 year plan
visit Tommy Mintz’s exhibit
Week 1
create a qwritng account
Assignment 1, Part 1
One Club College Competition
Read the brief and start by developing 50 concepts for a new City Harvest Logo (due next week)
References: From Pencil to PDF
logo design tips
